Project Overview
During my 5-month internship at Accha Studio, I led the visual branding for Natureship Foods, a health-focused FMCG brand. My responsibilities included logo design, packaging for multiple SKUs, and creating a cohesive system of illustrations and icons that captured the brand’s natural and wholesome ethos. I also designed a product catalogue that combined visual storytelling with clear, informative layouts. This project deepened my understanding of branding and packaging design for health-conscious consumers
Role
Branding & Visual Design Intern
Timeline
5-month internship (under The Accha Studio)
Inspired by Sohrai painting—a traditional, women-driven art form rooted in harvest and nature—we integrated its elements into the packaging. Just as Sohrai is hand-painted using natural pigments, Natureship’s products embody the same authenticity, craftsmanship, and deep cultural connection.
These unused packaging concepts were part of the exploration process. Though not selected, they helped refine the final direction and reflect the design journey.
